Nikon announced that it will make RED Digital Cinema, an American company that develops, manufactures, sells and services professional cinema cameras, a subsidiary. An equity transfer between James Jannard, the founder of RED, and Jarred Land, the current president, to acquire all of the equity in RED, subject to the satisfaction of various closing conditions. The two companies signed a contract and reached an agreement to make RED a subsidiary of the company.
Since its founding in 2005, RED is a company that produces professional cinema cameras used in movies and commercial shoots. The company has released many products that lead the cinema camera market, including the development of digital cinema cameras such as the “RED ONE 4K” using its proprietary RAW compression technology and the cutting-edge “V-RAPTOR [X],” RED’s products have been selected for numerous Hollywood productions, including Academy Award winners, and have received high praise for their innovation and image quality from directors and cinematographers around the world.
With this acquisition, Nikon has cultivated know-how in cinema cameras, including its unique image compression technology and color science, as well as Nikon, which has high reliability in product development and knowledge in video processing technology, user interfaces, optical technology, etc. By integrating RED’s strengths, it will be possible to develop distinctive products in professional video equipment. The company aims to develop the professional video market, which is expected to expand in the future, by making maximum use of both companies’ business bases and networks.
More information about the merger will be announced in due course. RED and Nikon previously had settled a lawsuit over Nikon’s lossless RAW.
