Avid has announced a fully integrated version of its industry-leading news platform, bringing together MediaCentral and Wolftech News into a single newsroom solution.
Redefining newsroom collaboration with a story-centric workflow designed for today’s multi-platform news environment, the integrated products enable news teams to plan, produce, publish and amplify stories faster than ever before, delivering news to audiences where they want it, when they want it. The integration enables newsrooms to focus on impactful storytelling instead of administrative overhead, maximizing the value of their content while maintaining creative control.
Commercially available as a production-ready product following its debut at NAB Show 2025, the integration of MediaCentral and Wolftech News within the MediaCentral Cloud UX brings together planning, story writing, media production and resource management in a single, AI-powered environment accessible from anywhere. This milestone fulfills the promise Avid made when it acquired Wolftech in November 2024 and establishes a new standard in newsroom efficiency and editorial collaboration.
“Avid enables news teams to collaborate across geographies, streamline the editorial process, and spread stories with unmatched speed and scale,” said Arne Berven, CEO of Wolftech and SVP of Broadcast Strategy at Avid. “We’re directly addressing industry demand for an end-to-end, best-in-class platform that removes barriers through an integrated, AI-powered toolset, breaking down workflow silos and accelerating storytelling.”
Key Benefits for Newsrooms
- Pitch to launch workflow: Planning, resource management, equipment booking, production and launch all in a single web-based interface.
- Seamless, agile storytelling: Centralized communication and intelligent automation eliminate duplication and delays, improving efficiency in the production chain.
- Story-Centric Multiplatform Distribution: AI-powered content distribution to rapidly reach audiences wherever they are across digital, social and broadcast channels.
- Empowered remote and field teams: With mobile tools that connect newsroom operations in real time.
- Future-proof architecture: Leverages Avid’s open platform, unified engine, and AI framework to support evolving technology needs.
The integrated Avid MediaCentral and Wolftech News solution is ideal for national and regional broadcasters and other media companies facing increasing pressure to deliver more stories, faster, on more platforms and with limited resources.
“Today’s launch demonstrates Avid’s commitment to providing integrated newsroom solutions,” said Kenna Hilburn, SVP of Products at Avid. “We are dedicated to helping our customers deliver high-quality content at the pace of modern news consumption.”
The product release is available now and will be shown in virtual and live sessions, as well as live demonstrations at IBC2025, taking place in Amsterdam from September 12-15 2025.
