To commemorate the 100th anniversary of the Leica I, Leica will release collector’s bears, “Elsie” and “Ernst,” as well as the teddy bear “Cuddle,” designed in collaboration with Steiff, known for its teddy bears, from February 2025 onwards.
Leica is known as a byword for outstanding quality, extreme precision and outstanding innovation “Made in Germany”. With a rich tradition cultivated in Wetzlar, Germany, Leica shares the same values as Steiff.
Richard Steiff, the inventor of the teddy bear, was also an avid photographer, and this special collection was created to celebrate the 100th anniversary of the Leica I.
Each special edition teddy bear is limited to 500 pieces and is crafted with meticulous attention to detail and features exclusive Leica elements.
Collector’s teddy bears “Elsie” (right) and “Ernst” (left)
Elsie wears a white cotton blouse with a red ribbon around her neck and a black skirt featuring the Leica logo, and the miniature replica Leica camera hanging from her hat and neck add stylish accents.
Ernst, made of light brown mohair like Elsie, wears a black wool suit, cotton shirt and bowtie, a white beard, a felt patch embroidered with the Leica logo and a miniature replica Leica camera hanging from his neck.
Each teddy bear comes packaged with a pendant and special text that lovingly speaks to the personality the teddy bear embodies.
Cuddle
Cuddle the teddy bear, wearing a red and white striped T-shirt and holding a camera in his paws, is a Leica-exclusive teddy bear for photography enthusiasts of all ages.
