7Artisans LITE Series Series concept: “Small body, big creativity”

In recent years, the interchangeable lens market has seen cameras becoming larger and heavier as image quality has increased, and it is not uncommon for the burden of equipment to lead to a decrease in photography opportunities.

The new 7Artisans LITE series is a large-aperture AF lens series for APS-C cameras, designed with the idea that “easy portability” itself is a value. It emphasizes the balance between portability for everyday use and rendering that allows you to enjoy the three-dimensionality of photographs.

The lens barrel size is consistent across the series, making them lightweight, compact, and easy to handle. The AF (autofocus) function allows for comfortable shooting without having to learn complex operations. The lens barrel has a high-quality feel and a smooth texture that only a metal lens can offer. The standard lenses are easy to use for everyday photography and travel photography.

This series reduces the burden of carrying a camera and provides a photography experience that allows you to capture not only special occasions but also everyday moments.

7Artisans LITE Series Features

Excellent AF performance

Because these lenses support AF, you can focus with one touch without having to memorize detailed operations, making it easy to use even for beginners. Equipped with an STM (stepping motor) that achieves smooth and quiet focusing, it makes it easy to capture the decisive moment. In addition to subject recognition AF that recognizes people’s eyes, animals, vehicles, etc., it also supports AF during video recording.

Supports shooting in dark places

The 7Artisans LITE Series are large-aperture lenses with an F1.8 maximum aperture that can capture plenty of light even in relatively low-light scenes, such as night scenes, indoors, and at dusk. Because it’s easy to increase the shutter speed, it’s said to produce clear, blur-free photos even when shooting handheld.

Blur the background for a striking photo

It can blur the background, allowing you to naturally highlight people or other subjects. Even with a cluttered background, you can create atmospheric photos, and capture even the most ordinary scenes from your daily life in an impressive way.

Lightweight design for excellent mobility

Its compact and lightweight design makes it easy to carry around for long periods of time, making it ideal for everyday use and travel. Its high mobility means you can take it out the moment you want to take a photo. The lens also features a Type-C connector on the mount, allowing you to connect it to a PC for firmware updates.

7Artisans 25mm F1.8 AF APS-C

The 25mm (equivalent to 38mm in the 35mm format) is a semi-wide-angle lens with a slightly wider angle of view, making it easy to naturally capture the surrounding environment and background, and effortlessly capturing the atmosphere and story of the entire scene in the frame. It’s a lens that’s perfect for street photography, documentaries, and indoor photography, as it can easily capture more background and story. With a minimum focusing distance of 25cm, it’s also recommended for tabletop photography, such as food photography.

Specifications

7Artisans 35mm F1.8 AF APS-C

It’s a well-balanced focal length that brings out the subject while capturing a moderate amount of background information. By blurring the background, it creates a three-dimensional effect that is characteristic of photography, and the angle of view makes it easy to broaden the scope of expression. It’s a highly versatile lens; you can get close to take half-body portraits, and by stepping back, you can create a narrative expression that makes use of the background. With an angle of view that can be the starting point for developing your own style, it’s also recommended as a first prime lens.

7Artisans 35mm F1.8 AF APS-C Specifications

7Artisans 50mm F1.8 AF APS-C

Its angle of view is ideal for capturing people and small details. You can shoot while maintaining a comfortable distance from the subject, and by blurring the background, you can make the main subject stand out. This lens makes it easy to focus on the person’s emotions, the gradations of light and shadow, and a simple composition, making it easy to create a memorable shot. It is said to be useful not only for photographing people and animals, but also for photographing small items.

7Artisans 50mm F1.8 AF APS-C Specification