Simmod Lens announced the launch of five specialized divisions aimed at providing groundbreaking solutions to the filmmaking industry. From 2025 onwards, the company will channel its industry expertise to address some of the most important challenges facing filmmakers and cinematographers.
Founded in 2017 by Ron Sim, CSC, an award-winning director of photography with over 20 years of experience, Simmod Lens has become a trusted presence in the filmmaking world. The company’s success is rooted in Ron’s extensive experience on and off set, covering all aspects of production. His hands-on knowledge gives Simmod Lens a solid understanding of filmmakers’ needs and desires, providing a down-to-earth service. The company also works with highly skilled industry advisors to ensure its product development and design meet the rigorous demands of modern filmmaking.
New divisions of Simmod Lens
SIMMOD SCIENTIFIC
SIMMOD SCIENTIFIC is focused on developing high performance electronics products to solve the industry’s most complex technical challenges. From cutting-edge monitoring tools to advanced control systems, the division pushes the boundaries of what filmmakers can achieve on set.
SIMMOD CAMERA
The division will work directly with camera manufacturers to develop bespoke solutions for new camera models, providing camera cages, adapters and essential accessories to ensure seamless integration and ease of use for filmmakers.
SIMMOD SUPPORT SOLUTIONS
Dedicated to designing products that enhance the stability and mobility of camera setups, the division develops advanced tripod accessories, gimbals, sliders and other essential tools to provide filmmakers with the reliable support they need for smooth, dynamic filming.
SIMMOD PRODUCTION SOFTWARE AI
The software and AI-driven division will be focused on creating powerful tools that streamline production workflows, providing solutions that optimize every stage of the filmmaking process, from previsualization to on-set production to post-production.
SIMMOD LIGHTING GRIP & ELECTRIC
SIMMOD LIGHTING GRIP & ELECTRIC, the latest addition to the Simmod family, is focused on developing creative cinematic lighting tools, rigging solutions and accessories to provide filmmakers with versatile and innovative lighting solutions that enhance their storytelling.
The reputation of Simmod Lens comes on a foundation of manufacturing and engineering excellence. The company’s state-of-the-art facility in Windsor, Ontario is equipped with advanced technologies such as 5-axis CNC milling, wire EDM technology for aircraft-grade precision machining, and rapid prototyping capabilities. This investment in cutting-edge equipment allows Simmod Lens to deliver products with unparalleled quality and precision.
Simmod’s expansion marks both a strategic business move and a deep commitment to the filmmaking community. By addressing a critical gap in the industry, Simmod aims to empower filmmakers with tools that enhance their creativity, efficiency and technical capabilities.
CSC Ron Sim commented on the new divisions launches
“Filmmaking is a constantly evolving art, and our role is to provide creators with the tools and technology to enable them to push the boundaries of their craft.
These divisions are just the beginning of what we hope will be a new era of innovation and collaboration in the industry.”
