Background and Objectives of Opening the Store: A Permanent Flagship Base to Meet the Growing Need for “Hands-on Experience and Expert Consultation”

DJI is experiencing rapid growth in the Japanese market, with its products being used in a wide range of fields, from aerial photography, film and commercial production, and still photography to industrial applications such as surveying and inspection.

Recently, while demand for high-performance shooting equipment for creators has increased significantly, the company received many requests from users seeking real-world experience. These include inquiries such as “I want to check the actual feel of the controls, image quality, and handling before purchasing” and “I want to consult with a professional about selecting the best equipment for my production purposes and on set.” Particularly, for advanced equipment such as drones, it is extremely important to check the intuitive operability and shooting feel, which are difficult to convey through spec sheets and online information alone.

In response to these changes in the market environment, the company decided to open a permanent flagship store in Omotesando, Tokyo, a hub for trends and culture, integrating “product experience,” “expert consulting,” and “experiencing the brand’s worldview,” which cannot be fully covered by online sales or short-term events alone. The aim is to create a creative community space open to all creators, from highly sensitive top creators both domestically and internationally to entry-level creators who aspire to create serious works.

Four key points to note at the “DJI | Hasselblad Authorized Concept Store Tokyo Omotesando”

1. “Brand Fusion”: A combined concept store where you can experience the worldviews of DJI and Hasselblad.

DJI, which develops innovative shooting technology, and Hasselblad, which continues to support photographic expression with its historic medium-format cameras, have come together in a new, multi-brand official store where the craftsmanship and cutting-edge technology of both brands intersect in one space. The store offers a lineup of equipment that supports diverse creative activities, from still images to videos, and from the ground to the air.

2. “Real-world experience”: A permanent indoor drone flight cage is available. Touch & try M products.

The store’s first floor features a permanent “drone flight cage” where drones can be safely flown and piloted. Customers can directly experience the hovering stability, camera operation, and responsiveness of the latest drones without worrying about weather or flight restrictions. Furthermore, handheld cameras and gimbals from the Osmo series, including the latest Osmo 360 II and Osmo Pocket 4P, as well as Hasselblad medium format cameras on the second floor, are all on display and powered up, allowing customers to freely pick them up and experience shooting with them.

3. “Expert Consultation”: One-on-one personal support system by dedicated specialists.

Specialized staff, highly knowledgeable about the products and possessing extensive on-set expertise, are always on hand. They propose the optimal equipment configuration and peripheral accessories tailored to each user’s shooting style, purpose, and business objectives. They offer one-on-one support for a wide range of questions before and after purchase, from product comparisons and initial setup lectures to post-implementation consultations.

4. “Global” – Supports three languages: Japanese, English, and Chinese, fully meeting inbound tourism demand.

In line with the international character of Omotesando, the store offers customer service in Japanese, English, and Chinese. This creates a hospitable environment where tourists and business travelers from overseas can experience, purchase, and process tax-free access to high-end equipment without feeling any language barriers.

DJI | Hasselblad Authorized Concept Store Floor Plan

Each of the two floors has its own independent theme and experiential value.

Future prospects: Regularly holding events and workshops to foster a creator community.

The store aims to be more than just a place to sell equipment; it will also serve as a community hub where creators can connect and learn from each other.

Since opening, the store plans to regularly host photography workshops led by top professional photographers and video creators, drone flight experience seminars, and new product demonstrations. Through the energy and learning opportunities unique to a physical store, the store aims to contribute to the development of Japan’s creative culture.

DJI | Hasselblad Authorized Concept Store Overview

For details regarding the opening day and related campaigns, please check the store’s official Instagram or DJI’s official social media accounts.