SIRUI announced the company will be the 9th member when it joins the L-Mount Alliance. This announcement was released on the Leica website.
Since the L-Mount standard was announced at Photokina in 2018, the alliance has been formed by Leica Camera AG, Sigma, and Panasonic as founding members, along with Ernst Leitz-Wetzler GmbH, DJI, ASTRODESIGN, LK SAMYANG, and Blackmagic Design. When SIRUI joins the L-Mount Alliance this year, the company looks to develop L-Mount-equipped products for a wide range of photography and video applications.
The L-Mount was developed by Leica Camera AG as a bayonet mount that pursues flexibility, robustness, and precision to meet the high-level photography needs of the future. Since the start of development, Leica and its strategic partners have continued to develop the L-Mount technology, and the alliance partners have announced a range of cameras and lenses. Lenses manufactured by the L-Mount Alliance companies can be used with all cameras without adapters and without functional limitations. This is one of the advantages of a common bayonet.
Quotes from Leica and SIRUI CEOs:
“The L-Mount Alliance stands for openness, innovation, and the highest quality in photography,” comments Valentino Di Leonardo, Managing Expert Technology & Licensing at Leica Camera AG. “By welcoming SIRUI as a new member, we are not only expanding our network with another strong partner but also reinforcing our commitment to diversity and fresh impulses within the ecosystem. SIRUI brings new perspectives and expertise to the Alliance, enriching the L-Mount system with forward-thinking approaches. Together, we aim to provide photographers and filmmakers with an even more comprehensive and flexible system that meets the highest standards.”
“SIRUI is a globally recognized brand in optical imaging, offering a diverse product lineup that includes optical lenses and photography and videography equipment,” said Li Jie, founder and CEO of SIRUI Optical.
“Our company operates with its headquarters in China and has subsidiaries in the United States, Germany, and Japan. With its in-house optical R&D and manufacturing facilities, SIRUI has established a fully integrated system encompassing research, production, and sales, with a distribution network spanning over 60 countries and regions worldwide. By leveraging its proprietary brand, independent technological innovations, vertically integrated supply chain, and cost advantages, SIRUI is set to significantly enhance the L-Mount Alliance lens ecosystem. Our aim is to introduce a broader range of outstanding, high-value L-mount lenses to the market.”
