NAB2025 Booth Review
Blackmagic Design unveiled their first Cloud Streaming Service at their booth at NAB 2025. The company already offers a cloud service called “Blackmagic Cloud” that can be linked with “DaVinci Resolve,” and is widely known for its synchronization function between “Blackmagic Camera” and other iOS and Android compatible apps and Blackmagic Cloud. The service announced this time makes it possible to distribute synchronized video to a specified cloud output destination via a router on the Blackmagic Cloud.
Blackmagic Design has a product lineup of hardware video switchers and video routers, such as the ATEM switcher and Blackmagic Videohub, but at NAB 2025 it will be offering a service that allows these functions to be run on the cloud.
Blackmagic Cloud Streaming Service Demonstration
During the demonstration, a new icon was added to the Blackmagic Cloud portal site screen, and a new dedicated page called “Stream Router” was shown. Through this page, it is possible to set sources and destinations and switch outputs in the same way as with a conventional video hub.
There was also a demo of ATEM software control. There was no hardware ATEM switcher on the exhibition table, but instead they demonstrated a setup for a service called ATEM switcher on the cloud. This software control appears to include an interface for controlling an ATEM switcher built on the cloud.
In addition, a function was demonstrated that allows the camera to output video at the same time as recording starts on a smartphone. By selecting an iPhone as the output destination for the ATEM input, it is possible to output video from a camera connected to the ATEM.
By using this service, Blackmagic Cloud subscribers can select and assign video footage shot from multiple locations using multiple smartphones to the inputs of a switcher on the cloud (up to four inputs can be subscribed to) via a Blackmagic Stream Router. This makes it possible to perform operations such as switching between signals from up to four smartphones on the switcher on the cloud.
