Panasonic at CES 2025 Booth Overview

Panasonic at CES 2025 Main exhibits

The first half of the booth will take up about 45% of the total area, and will introduce the philosophy and business examples of “Panasonic Go,” a global corporate growth initiative that promotes business transformation using AI. The second half of the exhibition will introduce technologies that contribute to carbon neutrality and a circular economy to solve global environmental problems, as well as display the “OASYS” central air conditioning system for homes to be released in North America, and home appliances.

Panasonic Go

The Panasonic Group is promoting “Panasonic Go” based on a human-centered approach to the use of AI that respects human rights, with the aim of realizing an ideal society where people are rich in both material and spiritual aspects. Here, Panasonic introduced the approach and some specific business examples.

Panasonic Go Background

Since its founding in 1918, the Panasonic Group has produced numerous home appliances (hardware) to contribute to the realization of a richer life. This exhibit introduces the history of the Panasonic Group, including the “two-lamp cluster (two-pronged socket),” a product from the company’s early days, the “Super Iron” made in 1927, which was mass-produced and boasted a high sales record, the “Speaker” made in 1955, the first Panasonic-branded product, and the “Blu-ray Disc Recorder,” the world’s first product to achieve a single-sided, dual-layer 50 GB recording capacity, made in 2004.

What Panasonic Go aims to achieve

The Panasonic Group is working on its business activities with the mission of realizing “an ideal society where people are rich in both material and spiritual abundance” based on the 250-year plan established by the company’s founder, Konosuke Matsushita, in 1932. Towards the fifth section of the 250-year plan (2032 to 2056), Panasonic Go is a global corporate growth initiative that will promote business transformation using AI.

This video introduces the concept of the 250-year plan, which involves repeating 10 25-year periods (10 years for the construction period, 10 years for the activity period, and 5 years for the social contribution period) over 10 periods each, and the determination behind “Panasonic Go,” which aims to transform into a highly competitive business by expanding the use of AI while making the most of the knowledge, technology, and hardware that the company has cultivated to date, and to be of service in a variety of areas that only the Panasonic Group can provide.

Case Study (1) Blue Yonder’s Supply Chain Management Solution

Blue Yonder is building a platform that delivers end-to-end supply chain management solutions, using AI to make over 20 billion demand forecasts and recommendations every day.

Using predictive AI, generative AI, and AI agents (which autonomously execute tasks required to achieve specific goals), Blue Yonder helps retailers, manufacturers, and logistics service providers optimize their supply chains at every stage of the supply chain, from planning to fulfillment (the series of operations in the e-commerce and mail-order industry from when a customer places an order to when the product arrives), transportation, and returns. A video how Blue Yonder’s solutions overcome the complexities of modern supply chains to improve customer experience and contribute to corporate sustainability.

Example (2) “Umi” by Panasonic Well

Panasonic Well, a venture and business incubator from the Panasonic Group, is committed to building new services and technologies that improve well-being for all people. In 2025, the company plans to launch “Umi,” a comprehensive digital family wellness service that supports families through an app, in the United States.

Umi is a digital wellness service that integrates AI and a community of experts, and is also a personalized wellness coach for families. It helps people develop healthy habits and connects families through wellness routines that are tailored to each individual. Here, you can get an overview of the service and experience a virtual coach that uses AI.

The company will also introduce the “Panasonic Well Partner Collective,” an initiative that leverages the strengths of Panasonic Well’s data and AI platform by partnering with health and wellness-related companies, organizations, and research institutes. The “Panasonic Well Partner Collective” brings together leading companies and organizations in a variety of fields, including Aaptiv, Precision Nutrition, SleepScore Labs, Addition Wealth, BlueApron, and Calm. By collaborating with these partners, the company plans to provide innovative solutions, including “Umi,” to help individuals and families achieve healthy and fulfilling lives.

Panasonic also showvased the winners of the Family Wellness Innovation Challenge, a global startup competition conducted in collaboration with AARP’s Age Tech Collaborative (a U.S. non-profit organization for people over 50 with approximately 38 million members) with the aim of finding the next breakthrough in the health and wellness field.

Initiatives that contribute to a richer life and the resolution of global environmental problems

The Panasonic Group aims to realize “an ideal society where people are rich in both material and spiritual abundance,” and the most pressing issue is the resolution of global environmental problems. The Panasonic Group has set a long-term environmental vision for 2022, “Panasonic GREEN IMPACT,” and is working to expand various impacts toward the realization of carbon neutrality and a circular economy in order to balance a better life with a sustainable global environment. Solutions and home appliances that contribute to a richer life, as well as technologies that contribute to the resolution of global environmental problems, are showcased.

Next Panasonic at CES 2025 Exhibit: “OASYS” central air conditioning system for homes

Panasonic showcased next-generation housing solutions that will be rolled out in the US and will balance “comfortable and healthy living with economical, sustainable and secure living.” A US-first whole-house air conditioning system that provides air conditioning and ventilation throughout the house by combining existing products such as room air conditioners, heat exchange units and transport fans also was on display. Compared to conventional US air conditioning methods, this system contributes to more than 50% energy savings and realizes a healthy and comfortable space through large-volume, small-temperature difference air conditioning, air purification and quiet operation.

In the future, it will be possible to realize homes that run on 100% renewable energy by combining highly efficient water heaters and home energy management systems that incorporate lifestyle information. An overview of these plans will be presented in the video.

Carbon Neutral

The exhibits will include the following solutions and technologies that contribute to reducing CO2 emissions and expand the impact of carbon neutrality from homes to cities and society as a whole.

Updating

• Hussmann’s freezer and refrigerator showcases : By using the natural refrigerant R290 (propane), the environmental impact is significantly reduced compared to the alternative fluorocarbon refrigerants currently in widespread use.

Electrifying

• Panasonic HX : Energy solution that utilizes hydrogen. Pure hydrogen fuel cells, solar cells, and storage batteries are controlled in coordination with an advanced energy management system to efficiently supply renewable energy in response to changes in electricity demand and weather conditions. Aims for decarbonization while also increasing resilience through a distributed system.
• Automotive batteries : The Panasonic Group has supported the shift to EVs through its track record of supplying more than 15 billion cells to date, equivalent to 3 million EVs. In addition to the 2170 cell, which has the world’s highest energy density (※7), and the latest 4680 cell, in order to further accelerate the shift to EVs, the company will also exhibit activities to reduce CFP (carbon footprint) in collaboration with Redwood Materials, Inc. of the US, and Nouveau Monde Graphite (NMG), Inc. of Canada, and introduce its efforts to realize a sustainable society.

*7 As of January 8, 2025, according to a survey by Panasonic Energy Co., Ltd.

Harnessing (Produced by the power of nature)

• Green hydrogen production device: An electrode device that enables highly efficient and low-cost hydrogen production using electricity derived from renewable energy sources. A development of an AEM (anion exchange membrane) electrode made of iron and nickel without using precious metals will be exhibited.
• Growth stimulant “Novitek”: A technology that utilizes the power of cyanobacteria, a type of photosynthetic microorganism, to simultaneously realize effective use of CO2 and improve food productivity. Spraying it on the leaves of vegetables and fruits leads to increased yields.
• Perovskite solar cell: A glass-type perovskite solar cell (1m x 1.8m in size) that combines our unique material technology, inkjet coating method, and laser processing technology to increase the freedom of size, transparency, and design.

Circular Economy

The Panasonic Group is working towards a circular economy (CE) under the three principles of “Maximize,” “Minimize,” and “Partner.” Efforts to use resources efficiently and reduce consumption of the earth’s limited natural resources are on display.

Maximizing – Maximizing product value –

The Panasonic Group is working to extend the usage period of products as long as possible and maintain and improve the value of resources. To that end, the company is making circular changes to its product designs and business models, expanding its services, and is also committed to recycling activities.

This time, the company will be showcasing a concept model mockup and a video that will provide an overview of “Design for CE,” a new manufacturing approach and design philosophy for repair, reuse, and recycling. It will also introduce the easy-to-disassemble design technology that is the basis of this concept.

Minimizing – Reducing and minimizing resources –

Panasonic Group is promoting efforts to minimize the use of materials and to increase the proportion of recycled and renewable materials used. The Panasonic at CES 2025 will introduce the following products that use recycled and bioplastics.

• Technics True Wireless Earphones EAH-AZ80: Approximately 45% of the plastic in the earphones and charging case is made from plant-derived bio-engineered plastic “DURABIO.”
• “LAMDASH Palm-in” ES-PV6A: Uses “NAGORI,” an innovative composite material made from mineral components extracted from seawater, reducing plastic usage by approximately 40% (compared to the LAMDASH PRO 5-blade ES-LV9W, released in 2023)

The Panasonic at CES 2025  exhibit alsos feature lighting fixtures that use lampshades made from “kinari,” a sustainable material that is basically made from plant fibers but has the same moldability as conventional petroleum-derived resins.

Partnering – Collaborating with customers and partners

The Panasonic Group is working with customers and partners to create new ways of circular management, information sharing, and product use, and this article introduces these ideas.

Here Panasonic introduced “Tracephere,” an idea for traceability that utilizes blockchain technology for product recycling and recyclable resource processes.

Home appliances showcased at Panasonic at CES 2025

As home appliances that enrich people’s lives, the company will exhibit the latest OLED/Mini LED TVs (for the US and European markets) to be released in 2025, and Technics completely wireless earphones. It will also introduce one-box speakers and gaming speakers, LUMIX digital cameras, and Technics turntables and speakers that are available in Europe and the US.

In the white goods category, the company will introduce cooking appliances such as IoT-enabled multi-ovens (for the US market), beauty and hairdressing appliances such as hair dryers and shavers (for the US and European markets), and a refrigerator-freezer equipped with an AI camera (for the Japanese market) as a reference exhibit.