Fujifilm announced the “Hello GFX 2025 ETERNA” event to be held in Harajuku, Tokyo, from December 20th to December 23. This is a special edition of “Hello GFX,” an experiential event focusing on the company’s large-format GFX Series mirrorless camera line.
Unlike large-scale exhibitions such as CP+, “Hello GFX” is a standalone event that tours major cities across Japan, allowing visitors to fully experience the world of the GFX system. This year’s event will be held under the theme of “timeless, memorable colors,” as a special Christmas experience in the world of “GFX ETERNA.” The event is open to tourists from overseas.
Hello GFX 2025 ETERNA Main Details
The venue will feature content that allows visitors to experience the temperature of film, the texture of the image, and new expressions using the new product, the GFX ETERNA 55.
Touch & Try
In addition to the GFX100 II and GFX100S II, you will be able to actually try out the highly anticipated GFX100RF and GFX ETERNA 55.
Talk Show & Workshop
There will be a talk show with a special guest, and a workshop where you can experience shooting with the GFX while listening to a lecture on shooting tips from an instructor (only the workshop requires advance reservations and is free of charge).
Photo Walk
A photo walk will be held around Harajuku using the “GFX100RF” and “GFX100S II.” There will also be a special photo walk with the GFX development team.
special exhibition
The special model “GFX100RF FRAGMENT EDITION,” created in collaboration with “fragment design,” a design project led by Hiroshi Fujiwara, will be on display.
Hello GFX 2025 ETERNA Harajuku Event Overview
- Event name: Hello GFX 2025 ETERNA
- Date and time: December 20th (Sat) – 23rd (Tue), 2025, 11:00–18:00
- Venue: WITH HARAJUKU 3F “WITH HARAJUKU HALL” and “LIFORK HARAJUKU” (1-14-30 Jingumae, Shibuya-ku, Tokyo)
- How to participate: Advance reservation required
- Application: Register on the dedicated website.
