Adobe and NVIDIA have announced a new collaboration to advance creative workflows. The companies will jointly develop multiple next-generation advanced generative AI models, with a focus on further integration into the world’s leading applications used by creators and marketers.
The models planned for joint development include Adobe Creative Cloud flagship products such as Adobe Photoshop, Adobe Premiere Pro and Adobe After Effects. In addition, it will be widely available for third-party developers from “NVIDIA Picasso” (English). Priorities of the collaboration include supporting commercial viability, ensuring content transparency, and implementing content credential capabilities through Adobe’s Content Authentication Initiative (CAI).
As part of NVIDIA AI Foundations, a cloud service for generative AI, NVIDIA Picasso enables users to be more productive in tasks such as digital simulation, creative, and design through simple cloud APIs, and to view images, videos, 3D, and more. It will be possible to build and deploy generative AI embedded in creative applications.
Scott Belsky, Executive Vice President and Chief Strategy Officer, Design and Emerging Products, Adobe, commented:
Adobe and NVIDIA have a long history of working closely together to advance creative and marketing technology. Generative AI has the potential to expand users’ creative options, improve work efficiency, and scale up the range of content production.
Greg Estes, Vice President of Corporate Marketing and Developer Programs at NVIDIA, commented:
Generative AI offers powerful new tools to unleash your creativity like never before. Combined with NVIDIA Picasso and tools from Adobe, including Adobe Creative Cloud, how companies that need to efficiently create and scale creative content and digital experiences will take advantage of this transformation. looking forward to it.
