Fujifilm Corporation will invest approximately 4.5 billion yen at the Ashigara site of its Kanagawa plant to expand production facilities for INSTAX cameras compatible film.
In order to meet the growing global demand for the INSTAX series, the production capacity of INSTAX film will be increased by about 20% from the current production rate. The production facilities to be expanded this time are scheduled to start operating gradually from the fall of 2024.
Since its release in 1998, INSTAX has expanded its lineup from analog instant cameras to hybrid instant cameras and smartphone printers, appealing not only to young women but also to men.
In recent years, the representative products include the “INSTAX mini Evo” hybrid instant camera (released in 2021 ), the “INSTAX mini Link 2” smartphone printer (released in 2022), and the “INSTAX mini 12” analog instant camera (released in 2023). Instax is expanding the formats and ranges of photographic expression as a result of the demands of this particular line in the industry.
In order to further expand the production capacity of Instax film, the company will invest approximately 4.5 billion yen in equipment at the Ashigara site of its Kanagawa plant. When the expanded line is fully operational in 2025, the production capacity for Instax film will be increased by approximately 20% compared to the current level. In addition, including the effects of equipment reinforcement starting in 2022, the production capacity of Instax film will increase by approximately 40% compared to 2021.