Canon USA is exhibiting at the 2024 NAB National Association of Broadcasters Show. This year, Canon at NAB2024 is heavily focusing on broadcasting and cinema.
This year, with the booth theme of “Connect, Create, Collaborate,” Canon is focusing on products and solutions in five focus markets: “cinema,” “broadcasting stations,” “House of Worship,” “education,” and “government” as set forth in our marketing strategy. propose.
Booth Exhibitions
The Canon booth will feature the new 4K broadcast portable zoom lens, the CJ27e x 7.3B” lens, along with the cinema camera “EOS C500 Mark II” for which new firmware has been released, the cinema lens “FLEX ZOOM LENS” series, and the RF lens. Canon’s wide product lineup will be on display, including RF24-105mm F2.8 L IS USM Z, cinema cameras, professional video cameras, broadcast lenses, remote cameras for video production, and mirrorless cameras.
At the product touch and try corner, in addition to product exhibitions, Canon will introduce solutions such as the VR video shooting system “EOS VR SYSTEM” and the application “Canon Multi Camera Control” that streamlines multi-camera workflow, as well as utilizing an LED wall. Demonstrations such as virtual production will also be held.
In addition, in the live production exhibition corner that resembles a studio set, there will be a demonstration of controlling multiple cinema cameras, professional video cameras, and remote cameras for video production using the IP “XC protocol” that controls Canon’s video production equipment. Canon will introduce solutions for the entire system, not just the hardware.
PTZ Camera Corner
In addition, in the remote camera corner for video production, Canon will introduce a wide range of product lineups, as well as support for “auto tracking,” which allows the camera to automatically follow the subject according to the movement of the object, and features introduced at “Canon EXPO 2023.” We will be exhibiting the technology of “multi-camera orchestration,” in which a single photographer and multiple cameras work together.
Furthermore, Canon will exhibit at NAB2024, new technologies in innovative fields that are being commercialized in the United States, such as the MS 500, an interchangeable lens ultra-high sensitivity camera equipped with a SPAD sensor, a volumetric video studio, and Canon Electronics’ artificial satellites.
