Disguise Studio Extreme to launch at CES 2025

Disguise will be present at CES 2025 in Las Vegas from January 7-10, 2025 in the Nikon booth (LVCC Central Hall, Booth #19504), in partnership with Nikon and its subsidiary MRMC, to unveil “Studio Extreme,” a new immersive activation showcasing how brands can easily create everything from social live streams to professional advertising with a turnkey virtual production studio.

Nikon selected Disguise Studio Pro to power the activation, a turnkey solution that enables brands to revolutionize storytelling with high-fidelity content.

Studio Extreme says it will take participants on an immersive journey.

Designed for brands looking to tell powerful stories through immersive content, the activation will leverage Disguise’s Studio Pro, a pre-configured solution that takes the guesswork out of what technology to invest in. Studio Pro combines virtual production technology with creative and technical services, including 24/7 support, training and installation, allowing brands to shoot commercials, social media content, internal training materials, important keynotes or investor presentations and more, all on the same day on one stage.

Alexandra Coulson, VP of Marketing at Disguise, said:

Coulson: We’ve helped set up 400 virtual production studios in over 100 countries and we know how transformative it can be for brands.

But traditionally, LED technology has required significant up-front training and investment and has been limited to Hollywood studios. We are changing that, and together with Nikon and MRMC, we will be showcasing the possibilities at CES 2025.

Attendees will get hands-on experience of how our comprehensive and powerful solution, Studio Pro, can help take their brand’s storytelling to the next level and deliver diverse content.

The Technology Behind Disguise Studio Extreme Activation

Attendees who participate in CES activations can experience the following virtual production technologies:

Studio Pro – Disguise’s turnkey studio solution
Studio Bot LT – MRMC’s most compact robotic camera arm solution
RED Komodo 6K Camera
Lighting by Kino Flo
L-Acoustics spatial audio

Visitors receive a downloadable, personalized video via QR code.

“MRMC is thrilled to partner with Mercari to bring this exciting technology to the market,” said Amanda Dixon, vice president of marketing at MRMC.

Dixon: MRMC Broadcast is proud to lead the development of robotic camera solutions in parallel with the continued growth of virtual production technology.

“Studio Extreme’s activation at CES will be a fantastic demonstration of how broadcast studios can seamlessly integrate robotic solutions into their virtual and augmented reality workflows, delivering precise, repeatable motion. We’re excited to be working with Disguise again to deliver this immersive experience.”