Insta360 has announced its new drone brand, “Antigravity.”
Developed in collaboration with multiple partners, Insta360 Antigravity is a revolutionary new product that redefines the next generation of aerial photography. It promises unprecedented freedom of perspective and dynamic imagery, opening up new possibilities for aerial exploration and storytelling.
Antigravity’s first drone is scheduled to be officially unveiled in August 2025.
Insta360 Antigravity Drone Series
Antigravity is a consumer drone brand that aims to reinvent the experience of “flying.” Established as a joint project between Insta360 and several partner companies, Antigravity offers an immersive drone experience that combines 360° photography with intuitive operability.
Insta360 created “creator-specific” drones that anyone can easily use for any occasion, such as spending precious time with family, weekend adventures, or recording creative activities.
Its mission is to make drone aerial photography more “inclusive,” more “expressive,” and more “fun.”
Combining 360° imaging with intuitive controls, Antigravity is pioneering a new category in aerial photography and storytelling. Developed by a global team of engineers, designers, and creators, the project’s first product is scheduled to launch in August 2025.
Antigravity, developed through collaboration between Insta360 and several partner companies, is not simply introducing a new product to an already saturated aerial market. It is attempting to create an entirely new category by combining the world’s first 360° drone with an immersive video experience. What’s more, it supports 8K resolution despite its lightweight design, weighing less than 249g.
Antigravity envisions a future in which drones provide intuitive and immersive experiences, becoming tools that reflect people’s curiosity, creativity, and spontaneity. Whether it’s a hike with family, a weekend drive, or just the ordinary scenery of everyday life, you can capture these moments while feeling the “now” and see the world from a new perspective.
“Today, many drones are treated as “tools.” We questioned that,” BC Nie, Head of Marketing at Antigravity, commented. “Antigravity’s goal wasn’t to compete on specs, but to reimagine what a drone should be. The result was a new experience that stirs emotions and enables freedom, creativity, and discovery.”
The concept is a 360° immersive flight experience
At the heart of Antigravity’s design philosophy is a new experience: 360° immersive flight. The brand aims to establish itself as unique in the genre and remove the technical complexities associated with traditional drone operation and 360° videography.
Instead, the emphasis is on making it intuitive for everyone to use and enjoy story-rich expressions.
Antigravity combines easy-to-use operation with powerful visual expression, enabling an unprecedented “aerial photography experience for expression.”
A drone for everyone, born from your imagination
Antigravity drones are designed for anyone with a spirit of exploration and adventure: creators, travelers, families, and anyone who has ever thought, “I’d like to express myself with a drone, but I’m not sure if I can master it.”
“Complicated operations seem difficult,” “I don’t have the time,” “I’m not sure if I can do it,” users sometimes say. Antigravity says its mission is to remove such barriers.
All Antigravity products start from the idea that “anyone can use it right away.” No experience or checklist is required. Operation is intuitive, and you can start shooting right away. While other companies pursue products for professionals, Antigravity pursues an aerial photography experience that anyone can enjoy, from beginners to advanced users.
Co-creation of product development: Insta360 Created Antigravity Together with Drone Community
Antigravity is redefining not only the products themselves, but also how they are made, with community collaboration at the heart of it all.
The Antigravity project shapes the future of our products and features together with users and enthusiasts through our co-creation program, the Antigravity Hub.
Every single idea submitted by the community will be reviewed, and the company will fairly reward those that inspire them to develop future products and features.
The company believes that this kind of participatory approach is key to understanding and reflecting what users truly value.
“Antigravity’s products are never made solely from a company perspective. The driving force behind the products is the voices of all the people who have the vision for what they want,” per the press release.
The moment Antigravity and its first product are launching is a perfect intersection of hardware, software, and user expectations.
After years of quiet development, the technology behind this new drone experience is finally complete.
Antigravity’s first drone is an innovative one with numerous “world firsts” that will enable previously impossible perspectives and experiences.
At the same time, the design embodies Antigravity’s philosophy of “unique product ecosystem,” “meaningful functionality,” and “purposeful development.” Furthermore, the drone is packed with safety features to ensure it is a tool dedicated to exploration and storytelling.
The drone design will also come with smart safety measures, such as a “payload detection function” to prevent unauthorized modifications and misuse.
