GoPro today announced three new products. First, GoPro announced the next-generation GoPro 360 camera, the MAX2 camera, diversifying the GoPro lineup. Additionally, GoPro announced the compact lifestyle camera with built-in light “LIT HERO,” and the AI subject tracking gimbal “Fluid Pro AI.” MAX2 will be released on September 30, 2025, while LIT HERO and Fluid Pro AI will be released on October 21, 2025.
“This year’s new GoPro products deliver exciting new capabilities for today’s demanding content creators, adventurers and enthusiasts, making the GoPro lineup more diverse than ever before,” Nicholas Woodman, founder and CEO of GoPro, said. “MAX2 is the world’s best, most durable 360° camera, with market-leading True 8K video resolution, superior color and overall image quality, industry-leading 6-mic audio performance, and convenient twist-to-change glass lenses. Our new LIT HERO camera delivers fun, “anytime, anywhere” 4K60 video and 12MP photo capture with built-in “retro vibe” lighting. Finally, our new Fluid Pro AI gimbal gives today’s multi-camera creators a powerful yet easy-to-use AI subject-tracking gimbal for GoPro cameras, smartphones, or compact cameras up to 400g.”
GoPro MAX2
The GoPro MAX2 is a powerful, durable, and easy-to-use 360° camera designed for professional-quality image capture and action. The MAX2 is the only true 8K 360 video camera on the market, capturing up to 21% higher resolution than competitors for superior detail and sharpness. This, combined with MAX2’s superior color and overall image quality, enables the most professional-looking 360° content in the industry.
Additional features of the GoPro MAX2 include:
- True 8K full-range 10-bit color + GP Log encoding
- Twist-style interchangeable lenses
- 29 megapixel 360° photos
- Enhanced by GoPro Labs
- Industry-leading 6-mic
- AI-powered software for easy 360° editing
- Cloud-based editing for GoPro subscribers
- New in-camera POV and selfie video modes
- Invisible Mounts with 16 new mounts and accessories
- Industry-leading durability and design
- 1960mAh cold-resistant enduro battery
- Built-in GPS
LIT HERO
LIT HERO is an ultra-compact lifestyle camera with a built-in light that enables fun and immersive “anytime, anywhere” video and photo capture with a unique “retro vibe” look. Additionally, the LIT HERO features 4K resolution video at up to 60 frames per second, 2x slow-motion, a convenient magnetic mount and weighs just 93 grams.
Additional features include:
- Rugged design and waterproof to 16 feet (approx. 5m)
- Built-in light
- Great quality and immersive POV
- Social-ready 12MP photos
- Long-life enduro battery
Fluid Pro AI
The Fluid Pro AI is an AI subject tracking gimbal designed for GoPro cameras, smartphones, and compact cameras up to 400g, designed to meet the needs of today’s multi-camera content creators.
Fluid Pro AI features include:
- Robust 3-axis gimbal with interchangeable mounts compatible with GoPro cameras, mobile phones, and some compact cameras
- Forward or backward facing AI subject tracker
- Integrated Fill Light
- 18-hour runtime and doubles as an external power bank
