Adobe announced Adobe Firefly Foundry, which enables companies to collaborate with Adobe to create customized generative AI models specific to their brand. These Adobe Firefly Foundry models are trained on a company’s entire intellectual property catalog, including brand assets and design materials, and are built on the commercially safe Adobe Firefly foundation.
This enables teams to scale on-brand content creation, create new customer experiences, and drive value from intellectual property. Built on Adobe Firefly, the Adobe Firefly Foundry model supports all major asset types, including images, video, audio, vector graphics, and 3D, dramatically increasing the speed and efficiency of content delivery for brand campaigns, performance marketing, media production workflows, and more.
Adobe will continue to be a partner as companies move from experimenting with AI to realizing value, offering a unique approach to AI that prioritizes transparency, safety, and creative precision. The Foundry provides companies with a team of experts to co-develop practical AI solutions and impactful use cases.
“Adobe Firefly Foundry brings together Adobe’s decades of innovation and expertise in developing generative AI models for images, video, audio, vectors and 3D to help enterprises solve their most complex content and media production challenges,” Hannah C. Elsakr, Vice President of GenAI New Business Ventures at Adobe, stated. “Enterprises can leverage our strong AI training foundation, research capabilities and expertise to build their own custom generative AI models.”
How to utilize these models
These models are deployed through Adobe solutions like GenStudio and Creative Cloud to help companies deliver on-brand content at scale, and the company is working with leading technology innovators like Walt Disney Imagineering to improve customer engagement with Adobe Firefly Foundry.
Companies are using generative AI to scale their production of impactful content experiences to meet growing demands on digital channels, with Adobe research showing that marketers expect to need five times more content to keep their brands top of mind.
However, in many industries, the existence of long-established brands, products, and franchises makes creating high-quality, on-brand content complex, as every new asset must maintain the product portfolio’s identity, design consistency, and creative direction.
Adobe Firefly Foundry aims to ease this burden for these companies, providing them with access to a team of Adobe experts who specialize in training AI models and tools to help manage and deploy Adobe Firefly Foundry models.
Adobe Firefly Foundry features include:
- Adobe Firefly Foundry Models: Adobe partners with companies to build unique, securely trained generative AI models based on their intellectual property. Adobe’s holistic approach to AI, including commercially safe Adobe Firefly generative AI models across images, video, audio, vectors and 3D, empowers teams to create high-quality, brand-aligned, multimodal content for commercial use.
- Seamless Implementation: Adobe also provides a single place for companies to easily manage and deploy Adobe Firefly Foundry models. Development teams can use applications to orchestrate the implementation process, including testing generated output and managing access across the organization. Foundry models are built on Adobe’s Responsible AI principles, ensuring ethical AI adoption across business workflows.
- Collaborative Innovation: Adobe’s team of experts, including applied AI/ML scientists and on-site engineers, will partner with companies to help design and implement high-impact use cases that drive growth. In addition to tailoring solutions to an organization’s specific needs, Adobe will also provide strategic guidance on reimagining creative workflows. This enables companies to develop impactful AI solutions with Adobe, accelerating time to value and delivering a solid ROI.
