Hollyland announced the Lyra 4K UHD Webcam. This new product is positioned as a professional imaging solution that redefines the performance standards of consumer webcams. The Lyra features a large 1/1.5-inch CMOS sensor and aims to combine ease of use with professional imaging performance.
Targeting a wide range of users, including creators, streamers, educators, and remote workers, the Lyra is expected to provide image quality and intuitive operability comparable to mirrorless cameras for everyday content creation. Until now, the consumer webcam market has faced challenges such as insufficient performance in low-light environments due to small image sensors and audio compression. Lyra aims to solve these challenges through three major technological breakthroughs, setting a new standard for affordable yet high-performance webcams.
Hollyland Lyra 4K UHD Webcam Features
A key feature of the Lyra is its large 1/1.5-inch CMOS sensor. This sensor has a larger light-receiving area than competing models in the same price range, and the combination of a bright F1.8 lens and 4K30 UHD output enables vivid colors and clear images even in low-light environments. It also supports 1080p/60fps, ensuring smooth video reproduction.
In terms of sound quality, Lyra is equipped with a built-in Hollyland LARK A1 wireless microphone receiver, which pairs directly with the LARK A1 transmitter to provide a high-fidelity, cable-free audio environment. The built-in omnidirectional microphone system supports 48kHz/24-bit recording, and its smart AI noise reduction function eliminates background noise while maintaining clear sound quality. This integration of video and audio forms Lyra’s “4K Vision and Ultra Voice” signature, providing synchronized performance in both visual and audio.
In addition to its basic specs, Lyra also boasts AI-powered features to improve creative efficiency. The built-in AI tuning system automatically adjusts brightness, contrast, and exposure based on the environment. Hollyland’s proprietary green screen algorithm also reduces post-production and setup costs and effort. The AI tracking and auto-framing features keep the subject centered on the screen, even when moving.
An optional beauty mode is said to allow for a refined look by adjusting the appearance, and for privacy, a physical rotating lens cover instantly disables the camera function for added security when not in use.
What It’s Designed For
Lyra is positioned not just as an online conferencing tool, but as a versatile content creation device for multiple uses and scenes. By integrating professional video performance and smart automation, it aims to lower the barrier to entry for professional-grade content creation. It can shoot clear 4K 30fps video clips during live broadcasts and video calls, and its HollyStudio software allows users to fine-tune settings, enabling more creators to achieve advanced production and post-production.
Remote workers can enhance the professionalism of virtual meetings with Lyra’s vivid portrait and auto-adjustment features. Content creators and streamers can utilize its precise subject tracking and wireless audio system for smoother, more engaging broadcasts. Online educators can ensure consistent quality in their lesson recordings thanks to its stable, long-lasting operation. Gamers and video creators can benefit from its ultra-low latency video and intelligent noise suppression, which maintain immersion and interactivity.
Offered at an affordable price point, Lyra aims to set a new standard by combining consumer-grade affordability with professional-grade performance. Based on its vision of “enabling people to connect, collaborate, and co-create,” Hollyland says the webcam bridges the gap between everyday devices and studio-level tools, easily delivering high-quality video and audio for more seamless teamwork in diverse environments.
