Lexar announced the official opening of its Japanese subsidiary, Lexar Japan Co., Limited, in Tokyo. Millie Kai, Senior Vice President of the Longsys Group, and William Lu, General Manager of Lexar APAC, attended the opening ceremony, demonstrating the crucial importance of the Japanese market in Lexar’s business strategy for the Asia Pacific region.
To commemorate its 30th anniversary, Lexar has established a dedicated subsidiary in Japan. This reflects the company’s long-term focus on the Japanese market, which has very high standards for quality and reliability. By establishing a local subsidiary in Japan, Lexar aims to more closely meet the expectations of its Japanese customers and partners.
Lexar strengthening business base in Japan, a key market.
Lexar has steadily increased its presence in the Japanese market. Through partnerships with major consumer electronics retailers such as Yodobashi Camera, Bic Camera, and Edion, it has built a strong sales network, and Lexar products are currently available in more than 1,000 stores nationwide.
The opening of this Japanese office will further develop this business foundation. Through its direct local presence in Japan, Lexar aims to further enhance customer support, warranty coverage, and after-sales service, as well as strengthen long-term partnerships with sales partners and professional partners nationwide.
Long-term commitment to the Japanese market
William Lu, General Manager of Lexar APAC, commented as follows:
“Japan is one of Lexar’s most important markets in the Asia Pacific region. Japanese customers have very high expectations for quality, reliability, and long-term support. This aligns deeply with Lexar’s commitment to providing reliable, high-performance storage solutions.
“The opening of our new office in Japan is an important step in further strengthening Lexar’s presence in the market, building on the steady progress we have made in this market over the past eight years. This demonstrates Lexar’s strong commitment to being rooted in the Japanese market and to making long-term contributions to our Japanese customers and partners.
“Moving forward, Lexar will continue to deliver world-class quality and experience in the consumer storage sector, meeting the expectations that Japanese customers have for the Lexar brand and building the trust of our customers and partners.”
