NAB2026
GoPro announced that it will unveil its new generation of cameras, equipped with its proprietary next-generation processor “GP3,” at its booth (C5519) at NAB 2026, which will be held from April 19 to 22.
GoPro’s new GP3-powered cameras are more professional-oriented than ever, featuring more than double the pixel processing power, a larger sensor, enhanced features, and market-leading low-light performance, resolution, and frame rates. All of this is housed in a compact, durable enclosure that delivers long operating times and heat resistance in a wide range of environmental conditions.
Comments from Gopro Executives
“We’ve heard clear from our customers that they want GoPro to evolve even further,” GoPro founder and CEO Nicholas Woodman commented. “They want a bigger sensor, world-class low-light performance, high resolution and high frame rate, a whole new level of image quality, improved audio, longer battery life, and unwavering reliability even in high-temperature environments… in every aspect, and more. And that’s exactly what we’re going to deliver with our new GP3-powered camera series, which will be unveiled at NAB this April.”
“NAB Show, a trade show for professionals, is the perfect stage to showcase our new lineup of professional cameras and accessories,” Rick Laugeley, Senior Vice President of Global Marketing and Digital Commerce at GoPro, commented. “Our new GP3-equipped camera pushes the boundaries of what’s possible in such a compact and durable device. We are thrilled to announce this exciting new product to over 60,000 media and entertainment industry professionals in attendance.”
“Please come to NAB and see for yourself the world’s best performing compact professional cameras,” Nicholas Woodman added. If you are looking for cameras and equipment that can push the limits and meet the demands of your mission… GoPro is the perfect camera manufacturer for you.”
One of the most important launches in GoPro history at NAB 2026
This will be one of the most important product launches in GoPro history. Multiple new models will showcase cutting-edge technological advancements in areas such as low-light performance, resolution, frame rate, image quality, battery life, and heat dissipation, highlighting the advantages of GoPro’s latest imaging processor, “GP3,” to a new segment of professional content creators who demand only the highest quality.
At NAB, GoPro will showcase its new camera lineup and related accessories at its booth (C5519). Visitors will be able to experience the new products firsthand and participate in technical briefings by GoPro engineers and product experts.
Since its founding, GoPro has grown beyond its roots in action sports, becoming a trusted and versatile tool for professional filmmakers, cinematographers, and content creators worldwide. GoPro cameras are used on the sets of major Hollywood films and television series, and are highly regarded for their durability, compact design, exceptional image quality, and ubiquitous mounting capabilities. These features enable the capture of unique perspectives that push the boundaries of video storytelling.
GoPro’s efforts to push the boundaries of digital imaging technology are highly regarded at the forefront of the industry. GoPro has been recognized for its outstanding achievements in camera technology, winning the Technology & Engineering Emmy Award three times from the National Academy of Television Arts & Sciences.
