Blackmagic Design Case Study: John Deere Financial Spain 20th Anniversary Campaign

Blackmagic Design announced that the Blackmagic Pocket Cinema Camera 6K Pro digital film camera was used in the 20th anniversary campaign for agricultural machinery and heavy equipment manufacturer John Deere Financial’s Spanish subsidiary.

To mark its 20th anniversary, John Deere Financial has commissioned Evercom, a telecommunications and marketing agent based in Madrid and Barcelona, to produce a video that traces the company’s success in Spain.

Evercom Audio Visual Producer Jonathan Velez commented:

Velez: This theme was inspired by the notion of “generations” that was the driving force behind the story. A father and son, symbols of tradition and continuity between past and future, are the protagonists of the story.

Viewers are taken on a journey through three beautiful locations in Spain. From the garlic fields of Valladolid to the landscape of Lleida to the John Deere office in Parla, the company’s 20-plus year history is reflected in the sun-drenched soil, the company’s machinery, the smiles of its dealers and farmers. told through video.

Mr. Velez: It was important to create a high-impact video that candidly express the values associated with this land, such as hard work, trust, passion, and community, while also touching the heartstrings of viewers.

Blackmagic Design Case Study: John Deere Financial Spain 20th Anniversary Campaign

Velez said it was shot at 6K 24fps with a 2.4:1 aspect ratio.

Velez: I like the panorama format because it gives a cinematic look that complements and enhances the story. Some footage was shot in slow motion at 2.8K 120fps, 17:9 to enhance the epicness of the footage.

Furthermore, based on the purpose of the video, I wanted to create a video with an elegant atmosphere. Therefore, we adopted a narration that is close to the viewer and included unique episodes of individuals.

For this shoot, I used a Canon 24-105mm lens. It’s not a fast lens, but it does give me more creative freedom when shooting outdoors without having to carry multiple prime lenses. I used the SIGMA 18-35mm F1.8, which has a faster aperture than the 24-105mm, for indoor photography where lack of light is a problem.

Most of the content was filmed in the Spanish countryside in the summer of 2022.

Velez: Having a built-in ND filter helped me a lot in keeping the rig simple and light. Combined with the camera’s 13 stops of dynamic range, I was able to capture deep blue skies, golden wheat fields, and the warm tones of a sunset.

Velez fitted the camera with a SmallRig cage and a Blackmagic Pocket Camera Battery Pro Grip.

Velez: I recorded Rush on a Samsung portable SSD 1TB external USB-C drive, and this cage was handy for mounting these accessories. Just go back to the office, plug the drive into your computer, and edit.

Even when I was on set shooting for a long time, the Battery Grip gave me enough power to shoot all day. You didn’t have to worry about charging the battery or connecting the camera to power.

Blackmagic RAW constant bitrate 5:1 was used throughout the shoot.

Velez: This setting was a great balance between quality and expected file size.

The great thing about Blackmagic RAW is that parameters like white balance and ISO don’t burn in when you shoot. All of this information is saved as embedded metadata, giving you complete control in post-production.

The entire film was shot in just three days, with two days in post-production.

Blackmagic RAW is a very powerful shooting tool, reliable and never disappoints.

I’ve had the Pocket Camera 6K Pro for just over a year now and still want to use it for every project. I’ve used this camera for commercials, events, and podcasts, and it’s always been great. You can shoot with a cinematic tone. This unique look sets it apart from other cameras.