
POLAROID announced the release of the latest model of instant camera, “Polaroid Flip,” and a new color, “purple,” for the popular compact model, “Polaroid Go Camera.”
In addition, the limited edition film “Polaroid GoFilm Purple Haze Frame,” exclusively for the “Polaroid Go Camera,” will be released on Thursday, May 22, 2025.
Polaroid Flip

The Polaroid Flip is an instant camera for everyone who loves analog, with a nostalgic design, simplicity and the latest features that allow you to take pictures as soon as you set it up. Sonar autofocus, a hyperfocal 4-lens system, the most powerful flash in Polaroid history, and a scene analysis function that warns you about overexposure and underexposure allow you to take high-quality pictures in any situation. Just press the big red shutter button when you want to take a picture.

Hyperfocal 4-lens system: delivers beautifully sharp photos
The camera automatically selects the optimal lens from four focal lengths (0.65m, 0.85m, 1.2m, 2.5m) depending on the distance to the subject, achieving sharp photos. From portraits to street snapshots, it provides clear focus in a wide range of styles.

Sonar Autofocus: Always sharp, no matter what subject you’re shooting.
Flip uses sonar (ultrasonic waves) to accurately measure the distance to the subject and automatically select the optimal lens. Since sonar is not affected by light, it provides stable focus performance in both dark and bright places. It achieves sharp, in-focus photos in any environment.
The most powerful flash in Polaroid history for any situation
Thanks to the design space reserved in the “lid”, the Flip’s flash is the most powerful in Polaroid’s history. It can adjust the light output according to the distance from the subject and can illuminate up to 4.5 meters ahead, so you can shoot with confidence even in difficult lighting conditions.

Scene analysis function helps you find the best exposure
The LED display in the viewfinder warns you in advance if the exposure is over or under, or if the subject is too close. This is a reliable function that will let you know before you take a bad photo.
Film Compatibility
Compatible with the iconic full-size Polaroid i-Type film and 600 film. With the beautiful texture that is characteristic of Polaroid, you can capture modern moments and enjoy the tasteful details.
Scan Polaroid Photos
You can easily scan and save Polaroid photos using the Polaroid app.
Polaroid Go Camera Purple and dedicated film

The compact and easy-to-carry “Polaroid Go Camera” will be available in a new vibrant color, “Purple.” In addition, a special film, “Polaroid Go Film Purple Haze Frame,” will also be released to enhance your individuality. This film is available in limited quantities and will be available until stock runs out.

Specifications:
Polaroid Flip Instant Camera
- Color: Black, White
- Camera body size:
- Lid closed: 163.5 x 117.2 x 89.7 mm
- Lid open: 163.5 x 117.2 x 121.6 mm
- Camera body weight: 648g
Purple Color Polaroid Go Instant Camera
- Camera body size: 105 x 84 x 62 mm
- Camera weight: 239g
Polaroid Go Film Purple Haze Frame
- Paper size: 66.6mm x 53.9mm
- Screen size: 47mm x 46mm