Sony Store Ginza and Fukuoka Tenjin have been renovated

Sony Marketing announced the reopening of the Sony Store Ginza and Sony Store Fukuoka Tenjin on August 20, 2025.

Sony Store Ginza has renovated its camera and gaming corners with the concept of “a place that brings new discoveries and interactions to customers,” while Sony Store Fukuoka Tenjin has completely revamped its camera corner, transforming it into a space that offers a deeper product experience and expands creative possibilities.

The newly renovated camera corner will feature a total of 283 different products that can be freely combined and tried out, including products sold at Sony Store such as the α digital single-lens camera body, lenses, microphones and other accessories, as well as pre-release products on display for early experience ^. Everyone from beginners to professional creators can thoroughly try out photography-related products, providing a place for a fulfilling photography experience.

* Models of the α single-lens camera body, Cinema Line series, lenses, and accessories that are on sale or on display at Sony Store (as of November 23, 2023). Some models may not be available for trial depending on the situation.

Furthermore, with the aim of supporting creators’ creative activities and becoming a Sony Store where creators can gather, the store has added features to support the creative process, such as a new “Shooting Studio” for video creators and a “Creative Base” that can be used to introduce works and activities. At Sony Store Fukuoka Tenjin, creators active in Fukuoka have overseen the “Shooting Studio” and “Creative Base,” creating corners that meet the needs of creators.

Sony Store Ginza will be holding a “Creative Base Launch Commemorative Event” on Sunday, August 31st, titled “Mountaineering YouTuber Toyono’s Mountain Play Talk Show & Consultation Session.”

The Sony Store Ginza will also be renovating its gaming section, aiming to create a vibrant place where game lovers can gather and a gaming community can form.

In order to create a corner where people can not only try out games but also hold competitions and tournaments, several gaming monitors from Gaming Gear INZONE will be on display. A large 85-inch (approximately 216 cm) monitor will also be installed, allowing customers to enjoy the games as spectators.

This renewal will begin at Sony Store Ginza and Sony Store Fukuoka Tenjin, and is planned to be rolled out to other Sony stores as well.

Overview of the camera section (Sony Store Ginza, Sony Store Fukuoka Tenjin)

In the camera corner, visitors will be able to freely choose from a total of 283 different products and try taking photos in three experiential photography corners: “Camera – Shoot & Feel,” “Lens – Tasting Bar,” and “Accessory – Attach & Boost.”

In addition to the cameras and lenses in stock, customers can also bring their own cameras and lenses to try out. Customers can also take photos using their own SD cards and take home the data as is, ^offering a unique product experience only available at a Sony directly managed store.

*For pre-release display models, you may not be able to take home the photo data.

Shooting Studio

The “Shooting Studio” is equipped with cameras including those from the Cinema Line series, as well as lights and other peripheral equipment, allowing visitors to carefully try out shooting in an environment that closely resembles actual use cases such as interviews and portraits. Visitors can also try out Sony’s “Monitor & Control” software, which is convenient for monitoring and multi-camera operation. Furthermore, in the editing corner, visitors can experience video editing by streaming shot footage onto a timeline on the spot and color grading.

Creative Base – Event rental space for creators –

As part of its support for creators, the event space “Creative Base” will be available for free rental. It can be used as a venue for presenting any genre of work, including talk shows, workshops, demonstrations, and other activities, as well as exhibitions and screenings of promotional videos.

*Rental requires an approval process. Staff may not be able to accommodate your schedule request if the space is already booked for another event.