Lomography began selling its new camera product, the “Half-frame Simple Use Reloadable Film Camera,” on July 15, 2026.
The lineup is as follows:
- Half-frame Simple Use Reloadable Film Camera LomoChrome Classicolor
- Half-frame Simple Use Reloadable Film Camera Black & White
This product is a new model in the “Simple Use Reloadable Film Camera” series. This camera utilizes a half-frame format, allowing for up to 72 shots when using a 36-exposure 35mm film roll.
Half-frame camera that can be used repeatedly with replaceable film.
The Lomography Half-frame Simple Use Reloadable Film Camera comes pre-loaded with 40-exposure “LomoChrome Classicolor” or “Lady Grey (monochrome)” film, so you can start shooting immediately after purchase.
Both models feature a built-in flash. The color version, “LomoChrome Classicolor,” comes with three interchangeable color gel filters, allowing you to enjoy photography with added color to the flash.
Since it can be used repeatedly by changing the film after shooting, it combines the convenience of a disposable camera with the economic benefits of a reusable camera.
Its compact size allows it to fit in your pocket, making it ideal for a wide range of shooting situations, including street photography, travel, and documenting everyday life.
Lomography Half-frame Simple Use Reloadable Film Camera Main specifications
- Compatible film: 35mm
- Shooting format: Half frame (17 x 24 mm)
- Focal length: 21mm
- Shutter speed: 1/120 second (fixed)
- Aperture: F9 (fixed)
- Shooting distance: 60cm to infinity
- Flash: Built-in (charging time approximately 15 seconds)
- Power source: 1 x AAA battery
- Pre-loaded film: LomoChrome Classicolor (40 exposures) or Lady Grey (40 exposures)
