Polaroid at CP+ 2026 Exhibition Preview

During the event, Polaroid CEO Dan Dossa will be visiting Japan to announce the company’s strong commitment to the Japanese market and future strategies. The company will also be showcasing new colors for the Polaroid Now Generation 3 at its booth, as well as demonstrating the Polaroid I-2, the company’s most advanced high-end instant camera to date.

Through its participation in CP+2026, Polaroid aims to further strengthen its ties with the Japanese photography community and promote the creative possibilities of analog instant photography to a new generation.

Polaroid at CP+ 2026: First instant camera brand to exhibit at CP+

Advances in digital technology have made it possible for anyone to take photos on a daily basis and share them instantly. However, in recent years, the value of the photographic experience, such as “taking the time to take a single shot” and “keeping a photograph as a physical object,” has been reassessed. Polaroid has continued to provide the experience of creating a one-of-a-kind photograph by completing the entire process from shooting to printing in an instant. The company says that it wants to reaffirm this value, especially in this digital age.

Polaroid at CP+ 2026 Exhibition Overview

At the venue, new colors for the popular model “Polaroid Now Generation 3” will be unveiled for the first time, and a demonstration of the “Polaroid I-2,” Polaroid’s most powerful high-end instant camera, will be held, showcasing the wide variety of cameras that are unique to Polaroid. By actually taking a photo on the spot, visitors will be able to experience the moment when a one-of-a-kind photograph is born, something that differs from digital photography. This booth is an opportunity to fully experience the unique photographic expression and appeal that Polaroid offers.

Additionally, as a limited-time offer, the first 200 customers will receive an original Polaroid tote bag and pin badge.

CP+2026 Event Overview