Adobe has announced that Canon has joined the Content Authentication Initiative (CAI), which it is working to combat disinformation . At CAI, more than 800 companies, NGOs, and academic experts are working together to implement open-source digital Provenance technology.
Provenance is a technology that uses metadata that cannot be tampered with or obscured to show consumers the provenance and editing history of an image or other digital content, from capture to editing to publication. CAI looks forward to working with Canon on prototype development and implementation to introduce this technology into future products.
Takeshi Tokura, Managing Executive Officer and Deputy General Manager of Imaging Group at Canon, commented as follows:
Canon actively supports efforts to combat disinformation by establishing the authenticity and provenance of the digital images created and enjoyed by society. Joining CAI is an important step in this effort. We look forward to working with other technology companies and media partners to develop technical solutions that achieve this objective.
Canon also participates in the Coalition for Content Provenance and Authenticity (also known as C2PA). C2PA is an organization working to tackle the epidemic of misinformation and disinformation and increase transparency and trust in digital content, giving creators and consumers the ability to track the provenance of different types of media. are doing.