CES2025
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The Sony Group will be exhibiting at CES 2025, underway in Las Vegas, Nevada, USA from January 7, 2025 local time. Sony at CES 2025 will exhibit under the theme of “Creative Entertainment Vision,” which shows Sony’s long-term vision for what it wants to be like in 10 years’ time.
At the press conference held on January 6, 2025 local time, Sony Group Corporation President, COO and CFO Hiroki Toki took the stage alongside a variety of other speakers to unveil a new mobile filming system and the latest solutions for spatial content production that will enable greater creative freedom as part of the company’s “Creative Entertainment Vision” initiatives.
In addition, Sony explained their efforts in the anime field to expand the fan community, and also introduced measures to expand the world of game IP in various ways, such as turning game IP into visual works, co-creation with music artists, and new location-based entertainment experiences.
Among the announcements were the production of an anime series based on the game “Ghost of Tsushima: Legends,” the launch of the manga app “Crunchyroll Manga,” and the release date for season 2 of the drama series “The Last of Us.”
Additionally, guest speaker Roger Goodell, Commissioner of the NFL, spoke about the evolution of sports entertainment, including the latest examples. Sony Honda Mobility also unveiled its EV “AFEELA 1,” which will begin taking orders from 2025, as an example of mobility innovation.Toki concluded the press conference by stating that under its “Creative Entertainment Vision,” Sony wants to inspire people’s creativity, working with creators and other colleagues both inside and outside the company, to create endless excitement.
Press Conference Speakers (in order of appearance, titles omitted)
- Hiroki Toki (President, COO and CFO, Sony Group Corporation)
- Neil Manowitz (President and COO, Sony Electronics)
- Roger Goodell (Commissioner of the National Football League)
- Yasuhide Mizuno (Chairman and CEO, Sony Honda Mobility Corporation)
- Johnny Slow (CEO of Pixomondo)
- Taiza Yamamura (Head of XR Business Development, Sony Electronics)
- Atsuhiro Iwakami (CEO, Aniplex Inc.)
- Raoul Pliny (President of Crunchyroll)
- Ravi Ahuja (President and CEO, Sony Pictures Entertainment)
- Assad Qizilbash (Head of PlayStation Productions)
- Ashley Brooks (President, Screen Gems)
- Neil Druckmann (Studio Head, Creative Head, Naughty Dog)
Sony at CES 2025 Booth Exhibit Details
- Period: Tuesday, January 7, 2025 to Friday, January 10, 2025
- Location: Las Vegas Convention Center (Booth #20800)
Sony at CES 2025 Exhibit Details
![Sony exhibits at CES 2025. Introducing innovative technologies and efforts to maximize content IP value [CES2025] Explanation photo](https://jp.static.pronews.com/pronewscore/wp-content/uploads/2025/01/250107_sonyces2025_01.jpeg)
Sony’s latest technologies and initiatives will be introduced based on the “Creative Entertainment Vision,” a long-term vision that depicts where Sony wants to be in 10 years’ time. Based on the “Creative Entertainment Vision,” the exhibit will be structured around the three phases of the vision: “Creativity Unleashed,” “Boundaries Transcended,” and “Narratives Everywhere.” The exhibit will include a demonstration of the future of content creation, where content will be born and expanded through collaboration between creators, and will be structured around the three phases of the vision: “Creativity Unleashed,” “Boundaries Transcended,” and “Narratives Everywhere.”
“PXO AKIRA” is a new mobile shooting system that utilizes virtual production
Sony unveiled for the first time the cutting-edge video production system known as “PXO AKIRA,” which revolutionizes conventional methods for filming moving objects such as vehicles and other conveyances, enabling safe, low-cost, and highly flexible creative work.
PXO AKIRA is an all-in-one solution that combines an advanced robot camera crane, a custom-designed motion platform, and digital twin tools that integrate LED walls to enable shooting using virtual production for any scene featuring moving objects. This exhibition will also introduce tools that are used in combination with PXO AKIRA to capture the real world and reconstruct immersive 3D digital backgrounds.
![Sony exhibits at CES 2025. Introducing innovative technologies and efforts to maximize content IP value [CES2025] Explanation photo](https://jp.static.pronews.com/pronewscore/wp-content/uploads/2025/01/250107_sonyces2025_02.jpg)
“XYN:” an integrated software and hardware solution that supports spatial content production
Sony will be developing “XYN,” an integrated solution of software and hardware that supports spatial content production. In addition to the imaging, sensing, and display technologies that the company has developed, the solution uses its own algorithms to accurately capture objects, people’s movements, and backgrounds in real space and efficiently reproduce them in a 3D CG production environment, enabling a flexible workflow. At the booth, visitors can experience products and solutions currently under development.
The world of “LEGO Horizon Adventures” and mxmtoon’s music
“LEGO Horizon Adventure” is a humorous game that recreates the world of the action RPG “Horizon” series entirely with LEGO blocks. The theme song, created by mxmtoon, expands the world of “Horizon” in a novel way, and a new music video will also be released in advance. The music video was created using Epic Games’ Unreal Engine, which uses the game’s assets in the animation to expand the content.
This project was made possible through collaboration that combined the music of mxmtoon with the creativity of various teams, including Guerrilla, the LEGO Group, Pixomondo, and Sony. At the booth, visitors will be able to actually play the game, as well as watch a preview of the music video and a making-of video explaining the background to the realization of this project.
An experience themed around the movie “Demon Slayer: Kimetsu no Yaiba the Movie: Mugen Castle”
Aniplex is a comprehensive entertainment company with a wide range of businesses operating worldwide, including the planning and production of video and music works, primarily animation, the planning and development of games, the production and distribution of theatrical films, and the planning, production and sale of merchandise.
The booth will offer an experience themed on the anime series “Demon Slayer: Kimetsu no Yaiba,” produced by ufotable and based on the manga by Koyoharu Gotouge, which has sold over 150 million copies in Shueisha Jump Comics. There will also be a photo booth that recreates the poster for “Demon Slayer: Kimetsu no Yaiba the Movie: Mugen Castle Arc,” the first of a trilogy that will be released in theaters worldwide in 2025.
An immersive location-based entertainment experience based on the concept of “The Last of Us”
Sony is exploring the possibility of expanding the value of its content IP by combining various technologies, such as video, audio, and haptics, to provide creators with new outlets for expression and develop it into location-based entertainment.
At the booth, a demonstration experiment will be conducted to demonstrate an immersive futuristic entertainment experience based on the concept of the suspense action adventure game “The Last of Us,” in a space where high-definition video, surround sound, and odor presentation technology are all combined.
