NAB Day 4: The Exhibitions and Trends of the Final Day

NAB2023 Daily

Table of contents

What you see on the last day
Infrastructure development for “cloud” and “AI”
Solutions using ST 2110 are trending
NAB Show 2024 to be held April 13-17 in Las Vegas

What you see on the last day

NAB 2023 has reached its fourth and final day. With a closing time of at 14:00 in the afternoon, each exhibitor was in withdrawal mode and when we went to a few of the booths, the staff was sometimes already gone. Even so, many people continue to tour the exhibition at the venue until the closing time. It takes about 15 minutes to walk from Central Hall to West Hall, which has not yet been toured.

The West Hall, the newest of the venue facilities, is home to IP, cloud, and AI-related companies. Specifically, companies such as AWS, Microsoft, and AJA are gathering. However, I regret that I could only visit for a short time.

On the final day, we would like to introduce the points that we felt during the four days of coverage.

Infrastructure development for “Cloud” and “AI”

Continuing from last year, PRONEWS has continued to deliver NAB2023 with a focus on video reports. This year’s workflow has been tested with CP+2023, but we considered the direction of using cloud services to improve efficiency and save labor. It goes without saying that each company’s cloud service will be essential. Cloud services are finally moving from demonstration experiments to on-site operations.Wi-Fi congestion occurs due to many people gathering at the NAB venue. In cloud services, thin infrastructure lines are meaningless. It can be said that securing a stable line is one of the points. This trouble may have been the touchstone. I think it will accelerate if infrastructure lines are supplied stably anywhere in the world. Frame.io’s Michael Cioni predicts:

By the early 2030s, local media cards will be non-removable from cameras and audio recording devices. In the future, we will bring assets directly into the cloud, unlocking creative control in ways that AI has never been possible before.

Solutions using ST 2110 are trending

In terms of IP, I saw many solutions that adopted ST 2110, a video transmission standard for transmitting broadcast program material. It was exhibited at Panasonic Connect. “KAIROS” for live video production, remote cameras, IP video production workflows combined with robotics, etc. were on display.

Blackmagic Design also announced some new IP products. “DeckLink IP HD” enables IP capture and IP transmission from a PC. In addition, Blackmagic Design will also handle a lot of IP-related things, such as announcing the “Blackmagic 2110 IP Converter 3x3G” that converts SDI equipment to an ST 2110-based IP video system.

NAB Show 2024 to be held April 13-17 in Las Vegas

Finally, regarding the number of visitors. NAB organizers have announced the total number of participants (pre-registration basis) for this year. It was announced that there were 65,013 participants, including 1,208 exhibitors from 166 countries.

There were 91,460 participants in 2019, before the pandemic, and 52,468 in 2022, an increase from last year. In 2023, there will be no strict admission restrictions like last year, and it can be said that the atmosphere of the past has returned. NAB President and CEO Curtis LeGeyt commented:

We are thrilled that so many exhibitors, attendees and partners from all over the world are coming to Las Vegas to celebrate 100 years of innovation. More than in previous years, everyone is brimming with enthusiasm and energy throughout the venue, special sessions and event.

The experience of seeing and hearing about many products in a vast venue is still a valuable opportunity to get inspired. The next NAB Show 2024 will be held in Las Vegas from April 13-17, 2024.