Adobe announced major updates across more than 100 Adobe Creative Cloud accounts at Adobe MAX 2023, a festival for creators. A number of Adobe Firefly AI-powered features, including generative AI, are now available in Creative Cloud applications.
Ashley Still, senior vice president of digital media at Adobe, commented:
By bringing the power of Adobe Firefly and AI directly into creative workflows, we’ve ushered in a new era of creativity across every segment of our business. Adobe Creative Cloud offers a number of AI-powered solutions to advance your web workflows, provide new approaches to generate and express ideas, save time, and fuel your creativity. We are excited to introduce new features.
(The following is quoted from the press release)
Adobe Firefly Image 2 Model:
As a next-generation image generation AI, Adobe Firefly’s creative control and quality of generated images have been significantly improved.
Adobe Firefly Vector Model:
The world’s first generative AI model for vector graphics. Now available with Adobe Illustrator’s new feature “Vector generation from text” (beta version).
Adobe Firefly Design Model:
“Generate template from text” (beta version) function that can be edited in Adobe Express.
Enhancements to the generation AI function “image generation from text” in the web version of Adobe Firefly:
“Generation Match” is a function that generates a new image using the image style specified by the user. It is also possible to apply the same style to multiple images. Photo Settings gives users new creative control over image generation, and Prompt Suggestions suggest improvements to the prompts.
Vector generation from text (beta version):
New feature powered by Adobe Firefly. Quickly and easily generate high-quality, editable vector graphics, including a variety of icons, scenes, and patterns. Perfect for finding inspiration, creating mood boards, and creating graphics for marketing and advertising.
Other updates include Retype (beta), to quickly identify and edit fonts from outlined text. Also includes Mock Up, which lets users quickly turn images and graphics into realistic-looking product photos and branding mockups. It also includes enhancements to Share for Review, which lets you collaborate and exchange feedback faster than ever.
Introducing Adobe Illustrator Web version (beta):
A browser-based tool that allows anyone of any skill level to bring anything they can imagine to life using intuitive and precise design tools.
Powered by the original model Adobe Firefly:
Generative Fill continues to inspire creators and is designed with safety in mind for commercial use, generating more than 3 billion images since its beta release in May.
Adobe Photoshop on the web, powered by Adobe Firefly, is now generally available and available on Google Chromebook Plus devices.
■Express Premium Plan
Adobe Express, designed with an AI-first philosophy, introduces new functions equipped with generative AI, “Generative fill” and “Template generation from text” (beta version), revolutionizing creators’ creative expression with stronger AI power.
Adobe Firefly supports text prompts in over 100 languages, allowing users around the world to create great content in their favorite languages, designed to be safe for commercial use, all within Adobe Express. Additionally, the new Auto Translate feature allows you to efficiently localize copy and text within your creatives in over 45 languages.
New drawing features designed for students and easier-to-use drawing templates make it easy to design beautiful effects such as flowers and hearts.
■Firefly Now With Adobe Lightroom
New AI-powered features like Lens Blur, to apply beautiful blur effects to any part of a photo without the need for expensive camera lenses, make your workflow more seamless and accessible to anyone on any device.
The all-new editing experience:
Optimized for Adobe Lightroom for mobile, streamlines the toolbar and prioritizes popular features, making photo editing faster and more intuitive on your phone.
Implemented updates across the Adobe Lightroom ecosystem.
Optimized for HDR, which allows photographers to edit and export photos with brighter highlights, deeper shadows, and life-like vibrant colors, and Points.
Adobe’s content credentials feature now supports more file formats to further promote transparency in digital content.
■Adobe Premiere Pro, Adobe After Effects, Frame.io Firefly Udates
Publish videos directly to SNS
Adobe Premiere Pro includes templates suitable for the sizes and layouts commonly used in social media posts. Users can also create posts, add captions, hashtags, and keywords, and publish directly from Adobe Premiere Pro.
AI-powered enhancements to Adobe Premiere Pro’s Transcription-based Editing and After Effects’ Roto Brush:
Empowers users with even more creative power, giving them a whole new approach to experimenting, inventing, and creating.
Frame.io “Share for Review” (Beta):
Share and collaborate on content faster with intuitive access to Frame.io by simply clicking the “Share” button in Adobe Premiere Pro.
Additionally, Adobe Premiere Pro’s timeline performance is now 5x faster, allowing for faster, smoother editing, and new color preferences and tone mapping enhancements make it easier to achieve beautiful colors.
Adobe Firefly introduces Text to Image.
This streamlines the image editing process and allows you to create beautiful images in just a few clicks.
New feature “Video Templates” added:
Video Templates is a new video template collection that includes templates from Adobe Premiere Pro, After Effects, and Motion Graphics. Includes over 350 royalty-free assets.