Formula E and Sennheiser have announced a multi-year partnership. Under this partnership, Sennheiser will become the official sound provider for Formula E.
This partnership will bring Sennheiser’s professional audio solutions and advanced immersive audio technology, AMBEO, to the ABB FIA Formula E World Championship across all races held around the world. This will allow fans to experience the excitement, energy, and thrill of electric racing in a new way.
Formula E and Sennheiser Partnership
Formula E, the first all-electric FIA World Championship, continues to drive innovation in sports technology. Through this partnership, Formula E and Sennheiser will explore ways to leverage advanced audio recording and encoding workflows to deliver a more immersive experience to fans watching on any device.
Formula E aims to leverage Sennheiser’s expertise to capture a unique and high-performance soundscape befitting the “GEN4 (fourth generation)” era, and to establish a new global standard for live sports broadcasting and fan engagement.
“Innovation and technology are at the core of Formula E, and Sennheiser is the ideal partner to redefine the way sound is delivered in our championship,” Dan Cheroubrier, CTO of Formula E, commented. “Sennheiser’s professional audio technology and workflows, especially its immersive audio ecosystem “AMBEO,” offer great potential in exploring the future of sound in racing.
“This partnership is a crucial demonstration of bringing real-world audio innovations to practical use, bringing the excitement of racing closer to fans through natural, three-dimensional sound.”
“Formula E is the very environment where truly meaningful innovation can be born,” Andreas Sennheiser, CEO of the Sennheiser Group, commented. “At Sennheiser, we aim to bring advanced audio technology to practical applications. This partnership is a very exciting opportunity to rethink the role of sound in racing. Great visuals require equally compelling sound.
“We believe that through in-car audio and dynamic trackside soundscapes, we can shape the unique acoustic character of this sport. Ultimately, this partnership aims to learn, explore, and together shape the future of live sports experiences.”
Technical Collaboration
The technical collaboration within this partnership will focus on close coordination with Formula E broadcasting and circuit operations. A key driving force behind the innovations in this partnership is Sennheiser’s immersive audio technology and solution ecosystem, “AMBEO.”
“AMBEO enables natural, three-dimensional sound recording, processing, and playback, supporting a more immersive and emotionally engaging listening experience,” Kai Detlefsen, manager of “AMBEO” at Sennheiser, commented. “In Formula E, the AMBEO solution will allow fans watching at home to feel closer to the dynamic race environment and their favorite teams than ever before.“
The partnership will extend beyond broadcasting to enhance the experience in fan zones and VIP hospitality areas within Formula E venues. This will help ensure that the Formula E Championship remains a cutting-edge sports entertainment experience.
