IBC2025
Sony will be exhibiting at IBC2025, the international broadcasting equipment exhibition to be held in Amsterdam, the Netherlands from Friday, September 12, 2025 (local time) (Hall 13, Booth 13.A10). Under the exhibition theme of “Creativity Connected,” the company will be showcasing its latest equipment and solutions under the three themes of “News Production,” “Live Production,” and “Diverse Video Production.”
Sony at IBC2025 Booth Previews
In the “News Production” section, we will introduce new workflows that utilize the XDCAM memory camcorder “PXW-Z300,” which not only improves on-site operability but also enables reliable news production. In the “Live Production” section, we will exhibit new products such as a multi-purpose camera and camera extension adapter that further evolve “Networked Live,” which enables efficient live production.
Additionally, the “Diverse Video Production” section will introduce spatial content creation including virtual production, as well as the latest Cinema Line cameras such as the “FX2” and software updates.
Using these products and solutions, Sony will propose ever-evolving video production workflows, realize reliable and creative video expression, and co-create the future of entertainment together with broadcasters and content creators.
Sony at IBC2025 – News Production
Improved workflow for news gathering and video production, supporting reliable reporting and improved operability
XDCAM Memory Camcorder “PXW-Z300”
The PXW-Z300 (announced in July 2025) is the flagship model of XDCAM handy camcorders, equipped with a 1/2-inch 4K 3-chip CMOS image sensor Exmor R, the latest image processing engine BIONZ XR, and a processing unit dedicated to AI processing. This model is the world’s first camcorder to comply with the C2PA standard for recording authenticity information, making it possible to record videos with an electronic signature. By expanding the authenticity efforts that have been made for still images to video, it meets the needs of news organizations in recent years for improved content reliability.
The LiveU TX1 works in conjunction with the PXW-Z300 and other devices to enable instant video transmission workflows
As part of its collaboration with video transmission equipment manufacturers, LiveU will be exhibiting a prototype of the “LiveU TX1,” a small data transmitter jointly developed in partnership with Sony and scheduled for commercialization in 2026.
This device supports “bonding transmission,” which improves transmission speeds by using multiple lines simultaneously, and a function that automatically starts file transfers by simply connecting the camera via USB. These features support the realization of a more immediate video production workflow, allowing files to be transferred directly from the shooting location.
In addition to USB connectivity, SDI connectivity is also planned, enabling use with a wide range of camcorders. Sony will propose a wide range of video transmission workflows to customers through the use of the 5G-compatible portable data transmitter “PDT-FP1,” which enables high-speed, low-latency video transmission, and through collaboration with various partners.
Creators Cloud production platform
“Creators’ Cloud” combines cloud technology with a variety of cameras, communication technologies, AI, metadata, and more to provide a variety of services that realize new video expressions and efficient production. For corporate services, the company will exhibit the latest solutions, including C3Portal and Ci Media Cloud. C3 Portal is a service that transmits video shot with a camera or smartphone directly to the cloud using “Creators’ App for Enterprise” without using recording media.
Its compatibility with camcorders such as the PXW-Z300, which was exhibited for the first time, has been further strengthened, and when combined with a transmitter, it will transmit high-quality video more stably, contributing to the real-time production of news content. Ci Media Cloud supports the display of digital signature information in accordance with the C2PA standard, which allows news organizations to verify the origin of video through metadata.
In addition, the Sony at IBC2025 booth will also exhibit the latest versions of apps offered through the personal “Creators’ Cloud” such as “Monitor & Control,” “Catalyst Prepare,” and “Catalyst Prepare Plugin,” which support creators’ video production.
Sony at IBC2025 Live Production
Expansion of cameras and solutions for “Networked Live” that enables efficient live production
Strengthening system camera solutions to meet the latest needs
In recent years, there has been a growing need for space-saving operation in sports broadcasts due to restrictions on filming locations. The multi-purpose camera, “HDC-P50A,” is a small, lightweight system camera that meets this need.
The camera itself supports IP transmission using SMPTE ST 2110, which is increasingly being adopted in the broadcasting industry, and can also be connected to a camera control unit, allowing for flexible operation in shooting environments where the camera is installed far from the control room. An update scheduled for September 2025 will enable 4K double-speed high frame rate shooting on the camera alone, without connecting to a camera control unit.
Additionally, the company will release the camera extension adapter “HDCE-500” (scheduled for March 2026). This device is compatible with the system cameras HDC-5000 series, HDC-3000 series, and “HDC-P50A.” By connecting it between the camera and camera control unit, it supplies power to the camera body and converts from optical fiber to single-mode fiber, enabling transmission distances of up to 10 km. When connected to the “HDC-P50A,” power and video signal transmission are possible with a single SMPTE cable, allowing for more flexible operation.
Networked Live
“Networked Live” is a solution that enables more efficient live production by utilizing resources such as production equipment and people in a hybrid manner, regardless of whether the environment is on-premise or cloud. At the venue, products and solutions that support efficient live production and remote production will be exhibited.
For the media orchestration platform “VideoIPath,” in addition to introducing various new features, the company will also be demonstrating orchestration functions that integrate on-premise and cloud in conjunction with the software switcher “M2L-X” and Hawk-Eye Innovations (hereinafter referred to as “Hawk-Eye”).
Virtuoso
The software-based IP media node “Virtuoso” now supports SRT/HEVC transmission (scheduled for December 2025). This will improve connectivity between on-premise and cloud, enabling the creation of more practical cloud live systems.
Additionally, for the MLS-X1 live production switcher, they will be exhibiting a new function called “Conditional Action” that combines tally and crosspoint information to automatically execute operations. Additionally, they will be showcasing future functional expansions for software-based live production and remote production solutions that take advantage of the scalability and versatility of GPUs.
HawkEye, a Sony group company, will exhibit a broadcasting ecosystem using HawkREPLAY, HawkNEST, and ConfigureREPLAY at the Sony at IBC2025 booth. These services, integrated with Sony’s technology, will provide a workflow that supports more seamless, high-quality video production for live sports and event broadcasts. At IBC 2025, HawkEye will demonstrate its HawkREPLAY in the Cloud technology, which is scheduled to launch in 2026.
Sony at IBC2025 Virtual Production
Evolution of virtual production, spatial content creation, and imaging products to meet diverse video production needs
The latest creative tools for virtual production and spatial content creation
The latest creative tools will be on display, enabling more efficient VP and spatial content creation. These include digital cinema cameras such as the VENICE 2, the OCELLUS camera tracking system, and the latest LED displays for projecting background images, Crystal LED CAPRI and Crystal LED VERONA, as well as the latest version (Version 3.0) of the Virtual Production Tool Set, which streamlines previsualization and on-set production, and tools for streamlining VFX work.
There will also be an exhibit of 3D video production that combines the VENICE Extension System Mini with the ELF-SR2 spatial reproduction display. By being able to instantly check 3D images on location with the naked eye, it is possible to accurately grasp the depth of the scene and the three-dimensionality of the subject, enabling high-quality 3D video expression and improved production efficiency.
- Virtual Production Tool Set Ver. 3.0The
latest version (Ver. 3.0) of the Virtual Production Tool Set, which streamlines the video production workflow for virtual production, will be available free of charge from winter 2025. Ver. 3.0 will include new viewing angle color correction and high-speed ray tracing functions for Crystal LED in the Camera and Display Plugin. Additionally, Color Calibrator will support the calibration of cameras made by other manufacturers, and will also add a LUT creation function that can be applied to 2D plate images. - A technology exhibit that streamlines VFX workflows.
By utilizing data recorded by the camera tracking system “OCELLUS,” a technology exhibit will be held featuring a tool that streamlines match move work in post-production.
Latest Cinema Line Cameras and Software Updates
In addition to exhibiting the latest Cinema Line cameras, including the FX2, the company will also introduce the latest software updates that will expand creators’ workflow options. The latest software updates for the FX3 and FX30 make it possible to output RAW format video to a Blackmagic Design RAW recorder connected via HDMI. Furthermore, Cinema Line’s swivel camera, the FR7, is scheduled to support OpenTrackIO, a new open source protocol for virtual production established by the SMPTE RIS OSVP, with a software update from February 2026 onwards.
Furthermore, by supporting this protocol, the FR7 will be able to send camera tracking data including standardized, highly accurate lens data, facilitating integration with other companies’ OpenTrackIO-compatible products and various CG engines, improving compatibility and scalability across the industry.
In addition, nablet has begun offering the new “nablet X-OCN Media Extension plug-in for macOS,” developed in collaboration with Sony. By using this plug-in, X-OCN format videos recorded with the CineAlta cameras “VENICE 2” and “BURANO” can be used in Apple’s video editing software, “Final Cut Pro for Mac.”
Environmental Initiatives
Sony at IBC2025 booth made from recycled plastic
Sony is promoting its “Road to Zero” environmental plan, which aims to achieve zero environmental impact by 2050. The company’s exhibition fixtures at IBC will use Polygood panels made from recycled and recyclable plastics, including recovered medical equipment and food packaging waste, and are scheduled to be reused for more than three years. By designing its exhibition booths with long-term use and recycling in mind, the company is promoting efforts to reduce the use of newly mined resources.
